Social media policy and brand safety: ad labelling, creator monitoring and account protection
For marketing, communications and HR staff who write or enforce an organisation's social media policy, run creator (influencer) partnerships, or look after brand accounts. Complete 'Social media and speaking for the company' first: it covers what every employee should and shouldn't post. This course goes deeper: writing the policy sections on spokespeople and employee disclosure, judging whether creator and employee posts are labelled clearly enough for UK (ASA/CAP) and US (FTC) expectations, running a creator programme that briefs and monitors the way the FTC describes, deciding whether checking employees' social media is lawful and proportionate under ICO guidance, and protecting brand accounts with 2-step verification and a recovery plan (NCSC). Jurisdictions: UK and US federal. Rules change (the ASA says its influencer guidance will be updated for the Digital Markets, Competition and Consumers Act 2024). This is not legal advice; check significant decisions with your legal or data protection lead.
- Level
- Intermediate
- Length
- About 110 minutes
- Contents
- 5 lessons · final exam
- Status
- Published · updated 10 Oct 2026
Skills you'll practise
- Write social media policy sections on who speaks for the organisation and how employees disclose their connection when mentioning its products
- Identify whether a creator or employee post is labelled as advertising clearly enough for UK (ASA/CAP) and US (FTC) expectations
- Set up a creator programme that briefs, monitors and acts on posts the way the FTC's reasonable program describes
- Decide whether checking employees' social media is lawful, transparent and proportionate under ICO monitoring guidance
- Protect brand social media accounts with 2-step verification and a tested account recovery procedure
Course outline
- 1.Writing policy sections on who speaks for the organisation and how employees discloseLesson · 20 min
- 2.Identifying whether a post is labelled clearly enough in the UK and USLesson · 22 min
- 3.Setting up a creator programme that briefs, monitors and actsLesson · 18 min
- 4.Deciding whether checking employees' social media is lawful and proportionateLesson · 18 min
- 5.Protecting brand accounts with 2-step verification and a recovery procedureLesson · 14 min
- 6.Social media policy and brand safety: ad labelling, creator monitoring and account protection: knowledge checkKnowledge check · 14 questions
- 7.Social media policy and brand safety: ad labelling, creator monitoring and account protection: practical exerciseKnowledge check · 1 question
- 8.Final exam10 questions · passing it completes the course, so people who already know the material can test out
Sources it draws on
The lessons and questions are written from these references, so learners can go back to the original.
- ASA / CAP: Recognising ads: Social media and influencer marketing (AdviceOnline)
- ASA / CAP: Influencers' guide to making clear that ads are ads (resource page)
- US FTC: Disclosures 101 for Social Media Influencers
- US FTC: FTC's Endorsement Guides: What People Are Asking
- ICO: Employment practices and data protection: monitoring workers (data protection and monitoring workers)
- NCSC: Social media: how to use it safely
- NCSC: Recovering a hacked account
See it with your own jobs and topics
Tell us about your team and we'll walk you through setup, from choosing jobs to your first skills check.