Social media and speaking for the company
Use social media without leaking confidential information, helping attackers or misleading customers: know who speaks for the company, check posts and photos before sharing, disclose your connection when you praise your employer's products, never write fake reviews, route criticism and journalists to the right team, and act fast if you post something by mistake. US examples (FTC, NLRB) are used for illustration; local law and your organization's policy govern.
- Level
- Beginner
- Length
- About 40 minutes
- Contents
- 3 lessons · 1 video · final exam
- Status
- Published · updated 1 Oct 2026
Skills you'll practise
- Distinguish personal posts from speaking for the company and recognize who is authorized to speak
- Identify confidential, customer and security-sensitive details in posts and photos before sharing
- Disclose an employment connection clearly when endorsing the employer's products, and refuse to write fake reviews
- Route media enquiries, public criticism and online harassment to the right team
- Recognize that some employee communication about pay and conditions is legally protected in some countries and check with HR or legal
- Respond quickly and correctly after posting something by mistake
Course outline
- 1.Social media and speaking for the companyVideo · 3 min
- 2.Personal accounts and speaking for the companyLesson · 13 min
- 3.Endorsements, reviews and criticismLesson · 13 min
- 4.Media enquiries, your rights, and mistakesLesson · 14 min
- 5.Social media and speaking for the company: knowledge checkKnowledge check · 19 questions
- 6.Final exam9 questions · passing it completes the course, so people who already know the material can test out
Sources it draws on
The lessons and questions are written from these references, so learners can go back to the original.
- US FTC: FTC's Endorsement Guides: What People Are Asking (employees endorsing their employer's products; disclosures) (US example)
- US FTC press release (14 August 2024): Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials (US example)
- US NLRB: Concerted Activity (employees' rights to discuss pay and working conditions, including with the media) (US example)
- General workplace practice (awareness level; local law and your organization's policies govern)
See it with your own jobs and topics
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