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Demand forecasting basics: clean history, simple methods and forecast error

Prepare demand history (stock-outs, promotions, one-offs), make simple forecasts (naive, seasonal naive, moving and weighted averages), measure error with MAE, MAPE and bias, and decide when judgment and overrides add value.

Level
Intermediate
Length
About 55 minutes
Contents
3 lessons · 1 video · final exam
Status
Published · updated 1 Oct 2026

Skills you'll practise

  • Explain why shipments can understate demand and correct or flag history before forecasting
  • Calculate naive, moving-average and weighted moving-average forecasts and explain why averages lag a trend
  • Calculate forecast error, mean absolute error, MAPE and bias with a stated sign convention, and say when MAPE misleads
  • Compare forecast versions (naive, statistical, overridden) on the same error measure and recommend which to use

Course outline

  1. 1.Demand forecasting basicsVideo · 3 min
  2. 2.Demand history: what the numbers really meanLesson · 17 min
  3. 3.Simple methods that work surprisingly oftenLesson · 18 min
  4. 4.Measuring error and adding judgmentLesson · 20 min
  5. 5.Demand forecasting basics: clean history, simple methods and forecast error: knowledge checkKnowledge check · 17 questions
  6. 6.The promotion that never soldScenario
  7. 7.Final exam7 questions · passing it completes the course, so people who already know the material can test out

Sources it draws on

The lessons and questions are written from these references, so learners can go back to the original.

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