Social media planning, community management and creator disclosure

Skills you'll practise

• Write a one-page social plan with an objective, audience, content pillars, a cadence the team can sustain, approvals and a review measure
• Apply a published moderation routine consistently and record each decision
• Calculate engagement rate with a stated denominator and explain why rankings change with the denominator
• Recognize adequate and inadequate disclosure of paid or gifted endorsements and employee posts
• Refuse fake engagement and incentives that depend on positive reviews

Course outline

1. 1.Social planning, community and disclosureVideo · 2 min
2. 2.A social plan on one pageLesson · 15 min
3. 3.Community management and moderationLesson · 17 min
4. 4.Social metrics with named denominatorsLesson · 15 min
5. 5.Creators, employees and disclosureLesson · 16 min
6. 6.Social media planning, community management and creator disclosure: knowledge checkKnowledge check · 23 questions
7. 7.A creator post without disclosureScenario
8. 8.Final exam9 questions · passing it completes the course, so people who already know the material can test out

Sources it draws on

The lessons and questions are written from these references, so learners can go back to the original.

• US FTC: Disclosures 101 for social media influencers
• US FTC: FTC's Endorsement Guides: What people are asking (Guides at 16 CFR Part 255, revised 2023)
• UK ASA/CAP and CMA: Influencers' guide to making clear that ads are ads (March 2023)
• US FTC: Final rule banning fake reviews and testimonials (16 CFR Part 465, in effect 21 October 2024)
• Meta Advertising Standards (special ad categories, discriminatory practices)
• General marketing and sales practice (starter content; have a subject expert review it)