Basic SEO concepts that don't change every month
The stable basics of helping search engines and people understand your pages: helpful content, titles, headings, descriptive URLs and links.
- Level
- Beginner
- Length
- About 30 minutes
- Contents
- 3 lessons · 1 video · final exam
- Status
- Published · updated 1 Oct 2026
Skills you'll practise
- Explain why helpful, original content matters most
- Identify basic on-page problems (titles, headings, URLs, alt text)
- Recognize practices that break search engine spam policies
- Set realistic expectations for SEO results
Course outline
- 1.Search basics that don't changeVideo · 2 min
- 2.Help people firstLesson · 14 min
- 3.Titles and descriptions that earn the clickLesson · 14 min
- 4.Internal links and keeping pages currentLesson · 13 min
- 5.Basic SEO concepts that don't change every month: knowledge checkKnowledge check · 16 questions
- 6.Basic SEO concepts that don't change every month: practical exerciseKnowledge check · 1 question
- 7.Final exam6 questions · passing it completes the course, so people who already know the material can test out
Sources it draws on
The lessons and questions are written from these references, so learners can go back to the original.
See it with your own jobs and topics
Tell us about your team and we'll walk you through setup, from choosing jobs to your first skills check.