Event marketing: from plan to honest results
Plan an event around a measurable goal, build and track a budget, capture leads with clear consent, follow up fast and report what it really achieved.
- Level
- Beginner
- Length
- About 50 minutes
- Contents
- 3 lessons · 1 video · final exam
- Status
- Published · updated 1 Oct 2026
Skills you'll practise
- Set a measurable goal for an event before committing budget
- Build an event budget with contingency and compare planned with actual spend
- Design lead capture with a clear notice of what people will receive
- Schedule follow-up within days and assign owners
- Calculate cost per lead and cost per opportunity and report them honestly
Course outline
- 1.Event marketing: from plan to honest resultsVideo · 2 min
- 2.Goals, budget and timelineLesson · 16 min
- 3.Lead capture with clear consentLesson · 14 min
- 4.Follow-up and honest reportingLesson · 14 min
- 5.Event marketing: from plan to honest results: knowledge checkKnowledge check · 19 questions
- 6.After the expo: what to do with 300 badge scansScenario
- 7.Final exam10 questions · passing it completes the course, so people who already know the material can test out
Sources it draws on
The lessons and questions are written from these references, so learners can go back to the original.
- General event marketing practice: planning, budgets, lead capture and follow-up
- US FTC: CAN-SPAM Act, a compliance guide for business
See it with your own jobs and topics
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