Email marketing basics and consent
Plan and send marketing emails people agreed to receive, with honest subject lines, a clear call to action and working opt-outs.
- Level
- Beginner
- Length
- About 35 minutes
- Contents
- 3 lessons · 1 video · final exam
- Status
- Published · updated 1 Oct 2026
Skills you'll practise
- Decide which contacts may receive a marketing email under your policy
- Identify misleading subject lines and unsupported claims
- List the elements of a compliant, effective marketing email
- Complete a campaign brief with a measurable goal and approvals
Course outline
- 1.Email marketing and consentVideo · 2 min
- 2.Permission, honesty, one clear askLesson · 16 min
- 3.Building and keeping a healthy listLesson · 15 min
- 4.Testing subject lines honestlyLesson · 14 min
- 5.Email marketing basics and consent: knowledge checkKnowledge check · 17 questions
- 6.Email marketing basics and consent: practical exerciseKnowledge check · 1 question
- 7.Final exam5 questions · passing it completes the course, so people who already know the material can test out
Sources it draws on
The lessons and questions are written from these references, so learners can go back to the original.
- US FTC: CAN-SPAM Act, a compliance guide for business
- General marketing practice: planning, measurement and brand consistency
See it with your own jobs and topics
Tell us about your team and we'll walk you through setup, from choosing jobs to your first skills check.