Checking claims in ads and copy
Match every claim to evidence, rewrite what you can't support, and route claims through approval before anything is published.
- Level
- Intermediate
- Length
- About 30 minutes
- Contents
- 3 lessons · 1 video · final exam
- Status
- Published · updated 1 Oct 2026
Skills you'll practise
- Identify claims that need evidence
- Match claims to the evidence on file
- Rewrite unsupported claims accurately
- Follow and record the approval process
Course outline
- 1.Checking claims in ads and copyVideo · 2 min
- 2.If you can't prove it, don't say itLesson · 14 min
- 3.Building and keeping an evidence fileLesson · 14 min
- 4.Comparisons, 'free' and 'up to' claimsLesson · 13 min
- 5.Checking claims in ads and copy: knowledge checkKnowledge check · 16 questions
- 6.Ad copy with unsupported claims, due todayScenario
- 7.Final exam7 questions · passing it completes the course, so people who already know the material can test out
Sources it draws on
The lessons and questions are written from these references, so learners can go back to the original.
See it with your own jobs and topics
Tell us about your team and we'll walk you through setup, from choosing jobs to your first skills check.